Anvil Project Spotlight

Empire Coffee Logo

Project Info

Empire Coffee’s logo commands attention with its bold, sans-serif lettering infused with a vibrant orange that captures the essence of a buzzing coffee & bakery. The word “empire” usually evokes certain imagery, but I didn’t want to lean into big city architecture, Ancient World icons, etc. to encapsulate it. Instead, I thought leaning into an Art Deco style would touch on that vibe and give Empire a strong branding presence. The distinctive hatch shadowing behind the letters also adds depth, texture and helps tie into printing techniques used during Art Deco’s heyday.